Virgin Mobile entered the Saudi market with the goal of disrupting the telecom industry through flexible plans, innovative digital services, and a youthful brand image.
Situation
The telecom market in Saudi Arabia was dominated by a few key players. Virgin Mobile needed to distinguish itself as a dynamic, customer-first alternative while navigating regulatory challenges.
Approach
We created a bold launch campaign that emphasized Virgin Mobile’s flexible, no-contract services and its commitment to innovation. The approach combined high-energy digital content, influencer marketing, and event activations to engage a tech-savvy, younger audience.
Legacy
Within six months, Virgin Mobile secured 100,000 new subscribers and increased its brand awareness by 45%. Customer engagement on social platforms skyrocketed, with a 60% growth in online interactions, making Virgin Mobile a household name among tech-driven millennials in Saudi Arabia.