Flynas aimed to solidify its reputation as the premier low-cost airline in Saudi Arabia while expanding its route network and appealing to a broad audience, from budget-conscious travelers to business flyers.

Situation

Flynas faced intense competition from both regional and international carriers. To remain competitive, it needed to innovate its service offerings and enhance brand perception, focusing on affordability without compromising quality.

Approach

We redefined Flynas’ brand messaging with a focus on value and convenience, supported by an extensive digital and traditional marketing campaign. The strategy included leveraging partnerships with key tourism boards, optimizing the customer booking experience, and launching promotional deals across digital channels.

Legacy

Flynas saw a 30% increase in passenger traffic and became Saudi Arabia’s preferred low-cost airline. Brand perception improved significantly, with a 25% uplift in customer satisfaction, and the airline expanded its routes by 20%, boosting its market share in the region.

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Comms Strategy

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ALYOUM Brand Launch