American Express Saudi Arabia needed to enhance its digital footprint to better connect with premium customers, increase engagement, and strengthen its positioning as a premium financial services provider in the region.
Situation
Although well-established, American Express Saudi Arabia was facing competition from local and international financial institutions. Their digital presence lacked the personalization and local relevance needed to resonate with their affluent target audience in Saudi Arabia.
Approach
We overhauled the digital and social media strategy, focusing on localized content, exclusive offers, and engaging lifestyle-driven experiences. A multi-channel approach was deployed across social platforms, with curated campaigns designed to align with the interests and behaviors of high-net-worth individuals. Influencer partnerships, community engagement, and real-time customer service features were introduced.
Legacy
American Express Saudi Arabia's social engagement increased by 40%, with a 25% uplift in website traffic and a 15% increase in new card applications within six months. Customer satisfaction scores improved by 10%, and the brand strengthened its premium image in the local market through consistent digital interaction and loyalty campaigns.