The Saudi Ministry of Industry and Mineral Resources partnered with UNIDO to host the 2024 Multilateral Industrial Policy Forum (MIPF) in Riyadh, aiming to elevate Saudi Arabia’s role in shaping global industrial policy.
Situation
As Saudi Arabia positioned itself as a key player in global industrialization and development, the MIPF presented an opportunity to showcase the Kingdom’s industrial capabilities and policy leadership. However, global awareness and interest in the event were limited, requiring a robust communications strategy to drive international participation and media coverage.
Approach
We developed a communications strategy that highlighted Saudi Arabia’s industrial achievements and its role as a thought leader in global industrial policy. This involved a mix of high-level media engagements, content partnerships with international outlets, and targeted digital campaigns to reach policymakers, industry leaders, and international investors. Pre-event webinars and thought leadership articles were used to build anticipation.
Legacy
The MIPF garnered participation from over 170 countries, with a 25% increase in international attendance compared to previous years. Media coverage expanded by 40%, positioning Saudi Arabia as a leader in global industrial policy development discussions. The event also facilitated key partnerships with international industrial bodies, driving long-term collaboration opportunities for the Kingdom.