As part of the Diriyah Season, the E-Prix FIA Formula event aimed to increase global and regional visibility while enhancing local engagement with motorsports fans. A key objective was to establish Saudi Arabia as a hub for world-class sporting events.
Situation
The challenge was to elevate the E-Prix FIA Formula within the context of the Diriyah Season, competing for attention among various other high-profile events. There was a need to position the E-Prix as a premier motorsports event and attract both international and local fans.
Approach
We devised a multi-platform digital exposure plan, leveraging influencers, live event streaming, and targeted content on social media. Strategic partnerships with global motorsports communities were fostered to boost international interest, while local activations engaged Saudi sports fans. Exclusive behind-the-scenes content and interactive campaigns were introduced to enhance engagement.
Legacy
The campaign resulted in a 55% increase in social media engagement and 20 million online impressions globally. Local ticket sales increased by 30%, and international media coverage positioned the Diriyah E-Prix as a key event on the Formula E calendar, reinforcing Saudi Arabia's presence in the global motorsports arena.