The Financial Academy was established as an initiative under the Saudi Central Bank (SAMA) to provide advanced training and education for financial professionals, aligning with Vision 2030’s goal of developing the Kingdom’s financial sector.
Situation
Despite significant growth in the financial sector, there was a clear gap in advanced training programs that catered specifically to the evolving needs of financial professionals. The Financial Academy needed to position itself as the go-to institution for developing financial expertise in Saudi Arabia.
Approach
We conducted a benchmarking study to align the academy’s offerings with global best practices. A comprehensive branding and communications strategy was developed to position the academy as a leader in financial education. This involved targeted campaigns across digital platforms, stakeholder outreach, and partnerships with global financial institutions to establish credibility.
Legacy
The Financial Academy attracted over 5,000 professionals in its first year, becoming a benchmark for financial education in the region. Enrollment rates increased by 40%, and the academy's programs were accredited by leading global financial bodies, reinforcing its reputation as a center for excellence in financial training.