Aldara Hospital sought to position itself as a world-class healthcare provider in Saudi Arabia, leveraging its affiliation with the prestigious Henry Ford Health System to offer cutting-edge medical services.
Situation
The Saudi healthcare market was undergoing rapid modernization, with increased demand for high-quality care. Aldara needed to differentiate itself in a competitive environment, emphasizing its affiliation with a globally recognized institution.
Approach
We launched an integrated brand campaign emphasizing the unique partnership with Henry Ford Health System, highlighting expertise, advanced medical technology, and patient-centered care. This included a mix of PR, digital marketing, and partnerships with healthcare influencers to build credibility.
Legacy
Aldara Hospital achieved a 12% increase in patient registrations within its first year. Brand awareness surged by 19%, with Aldara becoming a trusted name in the healthcare sector. The affiliation with Henry Ford played a crucial role in attracting high-value patients and securing strategic healthcare partnerships in the region.