Dhahran Techno Valley, in partnership with KACST, aimed to host the 2026 International Association of Science Parks (IASP) Conference, positioning Saudi Arabia as a leader in innovation and science-driven development.
Situation
Saudi Arabia's tech and innovation sectors were emerging on the global stage, but international recognition and engagement were limited. The challenge was to attract international participation and showcase Dhahran Techno Valley as a world-class innovation hub.
Approach
We crafted a strategic marketing plan that focused on Saudi Arabia’s scientific advancements, particularly in sustainability and tech. This involved global outreach through digital campaigns, participation in pre-conference events, and creating a narrative that highlighted Saudi’s vision for technological leadership. Collaborative content with international tech influencers and global partners was key to expanding visibility.
Legacy
The strategy drove a 70% increase in international registrations and secured partnerships with leading global tech firms. Dhahran Techno Valley’s global reputation improved, with a 40% increase in media coverage. The IASP Conference was poised as a platform for Saudi Arabia to lead critical discussions on science and technology.