As an Arab youth ambassador, Razan Aqeel needed to elevate her public profile to further her impact on youth engagement and advocacy at both regional and international levels.
Situation
While Razan had a strong personal brand in certain circles, there was a need to establish her broader influence and position her as a recognized voice on youth issues across multiple platforms.
Approach
We crafted a thought leadership strategy that included a series of media appearances, speaking engagements, and social media activations. A key focus was amplifying her role in the UN Youth Assembly through high-impact storytelling, content creation, and strategic partnerships with relevant organizations.
Legacy
Razan’s media reach expanded by 10%, with notable coverage in regional and global platforms. Her social following increased by 8%, and she secured speaking engagements at prestigious international forums, solidifying her reputation as a leading voice for Arab youth. Her initiatives also directly influenced policy discussions on youth development in the region.