Enough with the Lazy Strategy Meetings

I'm tired. And I know I’m not the only one.

Strategy meetings have become a parade of AI-generated ideas, polished templates, and wordy texts that scream “ChatGPT wrote this five minutes ago.” I walk into rooms expecting collaboration, expecting sparks, expecting thought. What I get instead is someone reading out paragraphs they clearly didn’t write, didn’t think about, and honestly don’t even believe in. (Worst type is export text as PPT slides as is.)

Let me be clear. I’m not against using tools. I use them too and ALL THE TIME. They’re powerful, fast, and sometimes give you just the push you need. But when they start thinking for us? When they replace the heavy lifting of real strategy with surface-level phrasing? That’s not smart. That’s lazy. You’re lazy.

Worse yet, some don’t even bother hiding it. They paste entire briefings straight from AI, zero edits, no fingerprints of human judgment or experience. No challenge, no reframe, no soul. It’s the equivalent of submitting someone else’s homework and expecting applause.

We’re losing the craft. Marketing, branding, positioning; these are not mechanical processes. They’re conversations. They need tension. They need contradiction. They need the friction of real minds grinding through complexity and coming out with clarity. AI can’t replace that. It can support it. But not replace it.

When I sit in a room full of people and realize no one has actually thought, no one has wrestled with the brief, no one has pushed the idea further than the prompt they typed into Claude or ChatGPT or DeepSeek: I lose faith in the process.

This isn’t about being anti-AI. This is about defending intelligence. Defending strategy. Defending the difference between creating and copy-pasting.

So next time we meet; please bring in your brain. Not just your browser history.